KFC China’s Dimoo “Blind Box” Promotion Reveals the Dangers of Herd Mentality
Recently, in partnership with blind box provider Pop Mart, the fast-food chain KFC launched a new meal promotion known as "blind box meal" to celebrate the 35th anniversary of the brand's first restaurant opening in China. A customer can spend 99 yuan (approximately US$16) to purchase a family meal with the addition of a "blind box" that randomly contains one version of large-eyed and round-faced KFC x Dimoo limited edition dolls. According to the sale rules of this "blind box meal," a customer must purchase at least six meals to obtain a complete six-figure set of dolls, and the seventh doll, the rarest item in the collection, has only a 1:72 probability of appearing in a meal. KFC x Dimoo limited edition doll figures Image Source: Weibo The high rarity and the uniqueness of these "blind boxes" have caused frenzied buying from many Chinese consumers. In fact, the exclusivity of these dolls and "blind boxes" prompted a collector t